Government Advertising Agencies Contracts
NAICS 541810 ยท Advertising Agencies
Government advertising agencies contracts totaled $4B across 1,119 awards from FY2024 to FY2026. FY2026 obligations were down 6% from FY2025. The Department of Defense was the largest buyer, with $2.4B (61% of the total), and DDB Chicago Inc. was the top contractor, with $1.1B (28% of the total).
Key figures
In FY2026, contract obligations were $1,091,152,948 across 400 awards with activity that year, a change of -6% from $1,160,832,112 in FY2025. From FY2024 to FY2026, obligations totaled $4,029,631,626 across 1,119 awards.
- Obligated in FY2026
- $1.1B
- Awards in FY2026
- 400
- Change vs FY2025
- -6%
- Total, FY2024 to FY2026
- $4B
Note: FY2026 ended on Sep 30, 2026. The Department of Defense publishes contract data with a 90-day delay, so FY2026 totals may still rise as late reports arrive.
Advertising Agencies contract spending by year
Federal advertising agencies contracts per fiscal year (October to September), under NAICS 541810. The table below lists the same numbers.
| Fiscal year | Obligated | Awards | Change |
|---|---|---|---|
| FY2026 | $1,091,152,948 | 400 | -6% |
| FY2025 | $1,160,832,112 | 637 | -34.7% |
| FY2024 | $1,777,646,566 | 750 | n/a |
About government advertising agencies contracts
Federal spending on advertising agencies contracts fell 39% from FY2024 ($1.8B) to FY2026 ($1.1B). FY2026 closed recently, and Defense Department contracts are reported up to 90 days late, so its total may still rise.
Spending is fairly concentrated: the top 3 contractors account for 47% of the total. No single company dominates, which leaves room for new and small contractors.
The Department of Defense spends the most on advertising agencies contracts (61%), followed by the Department of Health and Human Services. The states with the most of this work are Illinois, New York and District of Columbia.
NAICS 541810 (Advertising Agencies) is part of the Professional, Scientific, and Technical Services sector.
Top advertising agencies government contractors
Companies ranked by contract dollars under NAICS 541810 (Advertising Agencies).
| # | Contractor | Obligated | Share |
|---|---|---|---|
| 1 | DDB Chicago Inc. | $1,112,985,784 | 27.6% |
| 2 | Wunderman Thompson LLC | $402,766,641 | 10.0% |
| 3 | Ipg Dxtra, Inc. | $371,483,892 | 9.2% |
| 4 | GSD&M LLC | $347,789,875 | 8.6% |
| 5 | Young & Rubicam LLC | $339,155,805 | 8.4% |
| 6 | Stratacomm, LLC | $235,651,906 | 5.8% |
| 7 | True North Communications Inc | $210,702,876 | 5.2% |
| 8 | Mullenlowe US Inc | $194,965,313 | 4.8% |
| 9 | Porter Novelli Public Services Inc. | $178,506,171 | 4.4% |
| 10 | Plowshare Group, Inc | $105,441,935 | 2.6% |
Agencies buying advertising agencies services
Federal agencies ranked by contract dollars under NAICS 541810.
| # | Agency | Obligated | Share |
|---|---|---|---|
| 1 | Department of Defense | $2,448,857,232 | 60.8% |
| 2 | Department of Health and Human Services | $995,704,218 | 24.7% |
| 3 | Department of Transportation | $273,529,563 | 6.8% |
| 4 | Department of Homeland Security | $146,550,330 | 3.6% |
| 5 | Department of Veterans Affairs | $37,569,570 | 0.9% |
| 6 | Social Security Administration | $36,732,563 | 0.9% |
| 7 | Department of Justice | $27,687,168 | 0.7% |
| 8 | Department of Agriculture | $12,732,635 | 0.3% |
| 9 | General Services Administration | $11,222,031 | 0.3% |
| 10 | Peace Corps | $9,470,521 | 0.2% |
Where advertising agencies contract work is performed
States ranked by contract dollars, using the place of performance on each award.
| # | State | Obligated | Share |
|---|---|---|---|
| 1 | Illinois | $1,114,136,082 | 27.6% |
| 2 | New York | $829,673,222 | 20.6% |
| 3 | District of Columbia | $651,238,418 | 16.2% |
| 4 | Georgia | $534,682,733 | 13.3% |
| 5 | Texas | $353,007,444 | 8.8% |
| 6 | Virginia | $266,155,308 | 6.6% |
| 7 | Maryland | $242,410,433 | 6.0% |
| 8 | Oklahoma | $16,228,703 | 0.4% |
| 9 | California | $8,988,838 | 0.2% |
| 10 | Minnesota | $1,582,912 | <0.1% |
Recent advertising agencies contract awards
The latest advertising agencies contracts, newest first. Each award ID links to its record on USAspending.gov.
| Start date | Recipient | Agency and description | Amount | Record |
|---|---|---|---|---|
| Sep 30, 2026 | Stratacomm, LLC | Department of TransportationCARGO THEFT & FREIGHT FRAUD OUTREACH CAMPAIGN. SPEND PLAN ID: FY26-A-016. | $86,604 | 693JJ426F00062N |
| Sep 29, 2026 | Adoskope LLC | Department of StatePDS - PHYSICAL MESSAGING CAMPAIGN DEVELOPMENT AND EXECUTION | $135,000 | 19H08026P0526 |
| Sep 29, 2026 | Banyan Communications, Inc. | Department of Health and Human ServicesCOMMUNICATIONS SUPPORT SERVICES | $532,950 | 7571PS26F00341 |
| Sep 29, 2026 | Banyan Communications, Inc. | Department of Health and Human ServicesHEALTH COMMUNICATIONS SERVICES | $485,950 | 7571PS26F00339 |
| Sep 29, 2026 | Sensis Inc. | Department of AgricultureAQI OUTREACH EXPANSION AND IMPROVEMENT SERVICES E-COMMERCE PATHWAY. OUTREACH EXPANSION & IMPROVEMENT SERVICES TASK 1 & 7 - E-COMMERCE PATHWAY | $42,487 | 12639526F0966 |
| Sep 28, 2026 | Agility Digital, Inc. | Department of the TreasuryRATIFICATION ACTION | $15,000 | 2032H826P00034 |
| Sep 28, 2026 | Elevation, LTD. | Department of Homeland SecurityOFFICE OF HOMELAND SECURITY STATISTICS CORE REPORT SERVICES | $839,515 | 70RDA226FR0000081 |
| Sep 25, 2026 | LMD Agency, Inc. | Department of Homeland SecurityTO PROVIDE MARKETING AND ADVERTISING SUPPORT SERVICES FOR CG ASC DURING THE PERIOD OF PERFORMANCE 27 SEPTEMBER 2026 - 31 JANUARY 2027. | $5,849,316 | 70Z02326FCGRC0007 |
| Sep 24, 2026 | Stratacomm, LLC | Department of TransportationGRANT OUTREACH AND EDUCATION CREATIVE DEVELOPMENT SERVICE SPEND PLAN ID: FY26-S-050 | $57,766 | 693JJ426F00039N |
| Sep 23, 2026 | Learfield Communications, LLC | Department of JusticeTITLE: UNIVERSITY OF HOUSTON REQUESTOR: YULONDA M CONNOR DELIVERY DATE: 11/02/2026 | $24,500 | 15DDH026P00000100 |
| Sep 22, 2026 | Crosby Marketing Communications Inc. | Peace CorpsINTEGRATED RECRUITMENT AND MARKETING STRATEGY - CROSBY CALL ORDER 19 | $899,815 | 1145PC26F0098 |
| Sep 22, 2026 | Crosby Marketing Communications Inc. | Peace CorpsAUDIENCE MESSAGING, RESEARCH, CAMPAIGN STRATEGY AND DEVELOPMENT - CROSBY CALL ORDER 20 | $566,629 | 1145PC26F0097 |
| Sep 20, 2026 | LMD Agency, Inc. | Department of Homeland SecurityNATIONAL MEDIA CAMPAIGN | $20,000,000 | 70B06C26F00001137 |
| Sep 17, 2026 | Publicidad Marte, Sociedad Anonima | Department of StateMEDIA CAMPAIGN SERVICES | $229,888 | 19GT5026C0018 |
| Sep 17, 2026 | Adz Etc Inc | Department of Homeland SecurityTHE PURPOSE OF THIS AWARD IS TO PROVIDE RECRUITMENT PLATFORM SERVICES TO CISA. | $438,030 | 70RCSJ26FR0000043 |
| Sep 16, 2026 | The Advertising Council Inc | Department of Veterans AffairsVHA OSPS DONATED MEDIA ASSETS | $2,263,372 | 36C10X26P0035 |
| Sep 9, 2026 | Crosby Marketing Communications Inc. | Department of AgricultureUSDA APHIS ORDER FOR YEAR 4 OF THE DEFEND THE FLOCK AVIAN HEALTH AWARENESS CAMPAIGN. THIS IS A TASK ORDER AGAINST AN EXISTING MULTI-YEAR BPA (12639523A0041). | $350,000 | 12639526F0831 |
| Sep 3, 2026 | Miscellaneous Foreign Awardees | Department of StateHK/PAS - PRINT AND DIGITAL ADVERTORIAL PLACEMENT ON SCMP | $17,850 | 19HK3026P0817 |
| Sep 1, 2026 | Dot Lemon Inc | Department of StatePD FUNDS/ GRAPHIC NOVEL PRODUCTION U.S.-EGYPT PARTNERSHIP | $68,000 | 19EG3026P1117 |
| Aug 28, 2026 | Concepts, Inc. | Department of LaborTO ISSUE A NEW TASK ORDER AGAINST BPA #1605C5-22-A-0001 TO PROVIDE COMMUNICATIONS AND OUTREACH SUPPORT FOR THE CAMPAIGN FOR DISABILITY EMPLOYMENT AND RELATED ODEP ACTIVITIES. POP: BASE PERIOD 9/11/202 | $229,993 | 1605C526F00025 |
| Aug 26, 2026 | Miscellaneous Foreign Awardees | Department of StateDECORATIONS AND EVENT MANAGEMENT FOR THE US NATIONAL DAY RECEPTION AT CORINTHIA HOTEL, TRIPOLI | $24,470 | 19TS8026P1214 |
| Aug 26, 2026 | Publishing Concepts | Department of Veterans AffairsRATIFICATION | $3,300 | 36C24726P0801 |
| Aug 24, 2026 | Banyan Communications, Inc. | Department of Health and Human ServicesDFWED COMMUNICATION SERVICES- EO14398 | $480,737 | 75D30126F21456 |
| Aug 20, 2026 | Banyan Communications, Inc. | Department of Health and Human ServicesVETO VIS | $1,193,829 | 75D30126F21362 |
| Aug 19, 2026 | Miscellaneous Foreign Awardees | Department of StateTO SUPPORT THE PARTIAL VENUE RENTAL AND DECORATION SUPPORT FOR CONDUCTING THE GREAT AMERICAN TEXAS BBQ 2026 | $26,823 | 19HK3026P0714 |
Open advertising agencies government bids
No open advertising agencies bids right now. Check the open bids page, which is updated daily from SAM.gov.
How to win government advertising agencies contracts
Federal advertising agencies contracts are posted on SAM.gov under NAICS 541810. Register your business free on SAM.gov with this code, watch for advertising agencies bids, and look for small business set-asides: many advertising agencies contracts for small business are reserved for small firms.
Explore government advertising agencies contracts by state, agency and contractor
- Department of Defense contracts
- Department of Health and Human Services contracts
- Department of Transportation contracts
- Department of Homeland Security contracts
- Department of Veterans Affairs contracts
- Government contracts in Illinois
- Government contracts in New York
- Government contracts in District of Columbia
- Government contracts in Georgia
- Government contracts in Texas
- DDB Chicago government contracts
Frequently asked questions
- What NAICS code is used for government advertising agencies contracts?
- Federal advertising agencies contracts use NAICS 541810 (Advertising Agencies). List this code in your free SAM.gov registration to be found for these contracts.
- Who are the largest advertising agencies government contractors?
- By contract dollars under NAICS 541810 from FY2024 to FY2026, the largest were DDB Chicago Inc. ($1.1B), Wunderman Thompson LLC ($403M) and Ipg Dxtra, Inc. ($371M).
- Which agencies buy the most advertising agencies?
- From FY2024 to FY2026, the biggest buyers were the Department of Defense ($2.4B), the Department of Health and Human Services ($996M) and the Department of Transportation ($274M).
- Where are government advertising agencies contracts performed?
- By contract dollars, the most federal advertising agencies work is performed in Illinois ($1.1B), New York ($830M) and District of Columbia ($651M).
- Is federal spending on advertising agencies contracts growing?
- Federal advertising agencies contract obligations fell 39% from FY2024 ($1.8B) to FY2026 ($1.1B). FY2026 closed recently, and Defense Department contracts are reported up to 90 days late, so its total may still rise.
- Do I qualify as a small business for advertising agencies contracts?
- It depends on the SBA size standard for NAICS 541810, which is set either by average annual revenue or by number of employees. Check the current table of size standards on sba.gov before you bid on small business set-asides.
- What do I need to bid on government advertising agencies contracts?
- An active SAM.gov registration (free) with NAICS 541810 listed, the licenses and insurance your state requires for advertising agencies work, and examples of similar past work. Some solicitations also ask for specific certifications or security clearances.