Government Marketing Research and Public Opinion Polling Contracts
NAICS 541910 · Marketing Research and Public Opinion Polling
Government marketing research and public opinion polling contracts totaled $657M across 1,042 awards from FY2024 to FY2026. Obligations were up 24.2% in FY2026 vs FY2025, and the Department of Health and Human Services was the largest buyer, accounting for $308M (47% of the total).
Key figures
In FY2026, contract obligations were $236,804,701 across 351 awards with activity that year, a change of +24.2% from $190,606,388 in FY2025. From FY2024 to FY2026, obligations totaled $656,521,324 across 1,042 awards.
- Obligated in FY2026
- $237M
- Awards in FY2026
- 351
- Change vs FY2025
- +24.2%
- Total, FY2024 to FY2026
- $657M
Note: FY2026 ended on Sep 30, 2026. The Department of Defense publishes contract data with a 90-day delay, so FY2026 totals may still rise as late reports arrive.
Marketing Research and Public Opinion Polling contract spending by year
Federal marketing research and public opinion polling contracts per fiscal year (October to September), under NAICS 541910. The table below lists the same numbers.
| Fiscal year | Obligated | Awards | Change |
|---|---|---|---|
| FY2026 | $236,804,701 | 351 | +24.2% |
| FY2025 | $190,606,388 | 590 | -16.8% |
| FY2024 | $229,110,235 | 761 | n/a |
About government marketing research and public opinion polling contracts
Federal spending on marketing research and public opinion polling contracts rose 3% from FY2024 ($229M) to FY2026 ($237M). FY2026 closed recently, and Defense Department contracts are reported up to 90 days late, so its total may still rise.
Spending is fairly concentrated: the top 3 contractors account for 40% of the total. No single company dominates, which leaves room for new and small contractors.
The Department of Health and Human Services spends the most on marketing research and public opinion polling contracts (47%), followed by the Department of Veterans Affairs. The states with the most of this work are Maryland, Illinois and District of Columbia.
NAICS 541910 (Marketing Research and Public Opinion Polling) is part of the Professional, Scientific, and Technical Services sector.
Top marketing research and public opinion polling government contractors
Companies ranked by contract dollars under NAICS 541910 (Marketing Research and Public Opinion Polling).
| # | Contractor | Obligated | Share |
|---|---|---|---|
| 1 | National Opinion Research Center | $150,134,566 | 22.9% |
| 2 | Westat, Inc. | $68,791,582 | 10.5% |
| 3 | Telaforce LLC | $41,936,962 | 6.4% |
| 4 | Gritter - Francona, Inc | $41,572,837 | 6.3% |
| 5 | Ignited LLC | $37,450,784 | 5.7% |
| 6 | Dix-Gra, Inc. | $34,463,873 | 5.2% |
| 7 | Ipsos Public Affairs, LLC | $30,033,043 | 4.6% |
| 8 | L&M Policy Research, LLC | $20,860,939 | 3.2% |
| 9 | Research Triangle Institute | $20,610,870 | 3.1% |
| 10 | The District Communications Group LLC | $19,100,379 | 2.9% |
Agencies buying marketing research and public opinion polling services
Federal agencies ranked by contract dollars under NAICS 541910.
| # | Agency | Obligated | Share |
|---|---|---|---|
| 1 | Department of Health and Human Services | $307,689,049 | 46.9% |
| 2 | Department of Veterans Affairs | $93,030,950 | 14.2% |
| 3 | Department of Labor | $75,647,547 | 11.5% |
| 4 | Department of Commerce | $45,486,025 | 6.9% |
| 5 | Department of Homeland Security | $37,703,547 | 5.7% |
| 6 | Department of State | $35,795,956 | 5.5% |
| 7 | Department of Transportation | $25,265,107 | 3.8% |
| 8 | General Services Administration | $15,405,004 | 2.3% |
| 9 | Department of the Treasury | $15,092,409 | 2.3% |
| 10 | Department of Defense | $7,615,251 | 1.2% |
Where marketing research and public opinion polling contract work is performed
States ranked by contract dollars, using the place of performance on each award.
| # | State | Obligated | Share |
|---|---|---|---|
| 1 | Maryland | $199,843,087 | 30.4% |
| 2 | Illinois | $145,221,764 | 22.1% |
| 3 | District of Columbia | $122,126,091 | 18.6% |
| 4 | Georgia | $53,942,153 | 8.2% |
| 5 | California | $47,805,962 | 7.3% |
| 6 | Virginia | $37,504,696 | 5.7% |
| 7 | Connecticut | $6,585,419 | 1.0% |
| 8 | Missouri | $6,398,013 | 1.0% |
| 9 | New York | $6,218,498 | 0.9% |
| 10 | Minnesota | $6,138,574 | 0.9% |
Recent marketing research and public opinion polling contract awards
The latest marketing research and public opinion polling contracts, newest first. Each award ID links to its record on USAspending.gov.
| Start date | Recipient | Agency and description | Amount | Record |
|---|---|---|---|---|
| Sep 30, 2026 | Hope Caribbean Company Limited | Department of StatePDS - MIXED METHODS RESEARCH PROJECT | $95,380 | 19JM3726P1169 |
| Sep 30, 2026 | Vanasse Hangen Brustlin, Inc. | Department of TransportationTHE PURPOSE OF THIS AMENDMENT IS TO OBLIGATE INCREMENTAL FUNDING IN THE AMOUNT OF $160,935.31 FOR THE NEW BASE PLUS 4 YEAR OPTION PERIODS TASK ORDER FOR TRAFFIC RECORDS TECHNICAL SUPPORT SERVICES - GO | $160,935 | 693JJ926F00149N |
| Sep 30, 2026 | Vanasse Hangen Brustlin, Inc. | Department of TransportationTHE PURPOSE OF THIS AMENDMENT IS TO OBLIGATE FUNDING IN THE AMOUNT OF $612,090.00 FOR THE NEW BASE PLUS 4 YEAR OPTION PERIODS TASK ORDER FOR TRAFFIC RECORDS TECHNICAL SUPPORT SERVICES - ASSESSMENTS. | $612,090 | 693JJ926F00148N |
| Sep 30, 2026 | Miscellaneous Foreign Awardees | Department of StatePAO-AUDIENCE ANALYSIS | $31,200 | 19AL6026P0426 |
| Sep 30, 2026 | Cloudresearch LLC | Department of Health and Human ServicesBASE ORDER - PLATFORM FOR PARTICIPATION OF SPANISH-SPEAKING ADULTS | $23,252 | 75N98026P01904 |
| Sep 30, 2026 | Kynetec USA Inc. | Department of AgricultureDIGITAL AG BENEFITS TO US FARMRS PROJECT | $385,000 | 1232SA26P0912 |
| Sep 29, 2026 | Miscellaneous Foreign Awardees | Department of StatePUBLIC OPINION RESEARCH SERVICES | $27,500 | 19GT5026C0021 |
| Sep 29, 2026 | Lumina Corps Inc. | Department of Health and Human ServicesODPHP PROGRAMMATIC SUPPORT | $4,700,000 | 7571MN26F67147 |
| Sep 29, 2026 | Lumina Corps Inc. | Department of Health and Human ServicesODPHP WEB MAINTENANCE SUPPORT CALL 5 | $1,374,547 | 7571MN26F67146 |
| Sep 28, 2026 | The District Communications Group LLC | Department of StateRESEARCH AND ANALYSIS | $375,100 | 19AQMM26F7282 |
| Sep 28, 2026 | Ignited LLC | Department of Homeland SecurityREAL ID CAMPAIGN PLAN | $2,000,000 | 70T05026F7503N001 |
| Sep 28, 2026 | Cid Gallup Cid S.a. | Department of StatePDS - PUBLIC OPINION RESEARCH PROGRAM | $64,800 | 19H08026P0521 |
| Sep 28, 2026 | Ignited LLC | Department of Homeland SecurityPRECHECK MARKETING CAMPAIGN PLAN | $6,824,990 | 70T05026F5500N003 |
| Sep 28, 2026 | Gallup, Inc. | Department of LaborPROFESSIONAL SERVICES FOR PARTICIPANT ASSISTANCE PROGRAM | $741,765 | 1605C126F00055 |
| Sep 25, 2026 | The Associated Press | U.S. Agency for Global MediaVOA AND OCB 2026 ELECTION DATA PKG | $155,000 | 95170026P0397 |
| Sep 25, 2026 | The District Communications Group LLC | Department of Homeland SecurityOFFICE OF PUBLIC AFFAIRS COMMUNICATION SUPPORT SERVICES | $828,995 | 70RDA226FR0000075 |
| Sep 25, 2026 | Yonder Consulting Limited | Department of StateUSEU-PD - AUDIENCE ANALYSIS SERVICES | $63,974 | 19BE2026P0731 |
| Sep 25, 2026 | The District Communications Group LLC | Department of StateRESEARCH AND ANALYSIS | $535,050 | 19AQMM26F7270 |
| Sep 25, 2026 | Thekilunguz LLC | Department of LaborTHE BLS IS LOOKING FOR STRUCTURED DATASETS WITH ALL APPAREL PRODUCTS AVAILABLE FOR SALE IN THE UNITED STATES AT THE LARGEST U.S. APPAREL RETAILERS, MEANING MEN'S, WOMEN'S, AND CHILDREN'S APPAREL, ALON | $45,204 | 1605C526P00015 |
| Sep 24, 2026 | The District Communications Group LLC | Department of StateRESEARCH AND ANALYSIS | $565,750 | 19AQMM26F7248 |
| Sep 23, 2026 | Schatz Publishing Group, LLC | Department of Health and Human ServicesNLM:SERVICE:COLLECTION REVIEW AND MEMBERSHIP COST:SEVERABLE | $234,551 | 75N98026F00001 |
| Sep 23, 2026 | Tamarind Media Limited | Department of Health and Human ServicesE-CIG INTELLIGENCE & TOBACCO ONLINE SUBSCRIPTION. | $208,772 | 75F40126P00358 |
| Sep 23, 2026 | Ipsos Public Affairs, LLC | Department of Veterans AffairsRESEARCH COHORTS | $376,831 | 36C24E26N0259 |
| Sep 22, 2026 | Prorata Public Opinion Surveys and Communications Applications S.a. | Department of StatePD - NATIONAL PUBLIC OPINION POLLING SERVICES | $18,349 | 19GR1026P0962 |
| Sep 22, 2026 | Ipg Dxtra, Inc. | Department of Health and Human ServicesCOMMUNICATION PRODUCTS & AUDIENCE TESTING EO 14398 | $1,138,050 | 75D30126F21581 |
Open marketing research and public opinion polling government bids
No open marketing research and public opinion polling bids right now. Check the open bids page, which is updated daily from SAM.gov.
How to win government marketing research and public opinion polling contracts
Federal marketing research and public opinion polling contracts are posted on SAM.gov under NAICS 541910. Register your business free on SAM.gov with this code, watch for marketing research and public opinion polling bids, and look for small business set-asides: many marketing research and public opinion polling contracts for small business are reserved for small firms.
Explore government marketing research and public opinion polling contracts by state, agency and contractor
- Department of Health and Human Services contracts
- Department of Veterans Affairs contracts
- Department of Labor contracts
- Department of Commerce contracts
- Department of Homeland Security contracts
- Government contracts in Maryland
- Government contracts in Illinois
- Government contracts in District of Columbia
- Government contracts in Georgia
- Government contracts in California
- Westat government contracts
Frequently asked questions
- What NAICS code is used for government marketing research and public opinion polling contracts?
- Federal marketing research and public opinion polling contracts use NAICS 541910 (Marketing Research and Public Opinion Polling). List this code in your free SAM.gov registration to be found for these contracts.
- Who are the largest marketing research and public opinion polling government contractors?
- By contract dollars under NAICS 541910 from FY2024 to FY2026, the largest were National Opinion Research Center ($150M), Westat, Inc. ($68.8M) and Telaforce LLC ($41.9M).
- Which agencies buy the most marketing research and public opinion polling?
- From FY2024 to FY2026, the biggest buyers were the Department of Health and Human Services ($308M), the Department of Veterans Affairs ($93M) and the Department of Labor ($75.6M).
- Where are government marketing research and public opinion polling contracts performed?
- By contract dollars, the most federal marketing research and public opinion polling work is performed in Maryland ($200M), Illinois ($145M) and District of Columbia ($122M).
- Is federal spending on marketing research and public opinion polling contracts growing?
- Federal marketing research and public opinion polling contract obligations rose 3% from FY2024 ($229M) to FY2026 ($237M). FY2026 closed recently, and Defense Department contracts are reported up to 90 days late, so its total may still rise.
- Do I qualify as a small business for marketing research and public opinion polling contracts?
- It depends on the SBA size standard for NAICS 541910, which is set either by average annual revenue or by number of employees. Check the current table of size standards on sba.gov before you bid on small business set-asides.
- What do I need to bid on government marketing research and public opinion polling contracts?
- An active SAM.gov registration (free) with NAICS 541910 listed, the licenses and insurance your state requires for marketing research and public opinion polling work, and examples of similar past work. Some solicitations also ask for specific certifications or security clearances.