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NAICS Code 5418: Advertising, Public Relations, and Related Services

NAICS code 5418 is the industry group for advertising, public relations, and related services in the Professional, Scientific, and Technical Services sector. It contains 8 6-digit industry codes, listed below.

NAICS codes in 5418 Advertising, Public Relations, and Related Services

NAICS codes in 5418
CodeTitleFederal contracts (3 years)
541810Advertising Agencies$4B
541820Public Relations Agencies$535M
541830Media Buying Agenciesn/a
541840Media Representativesn/a
541850Indoor and Outdoor Display Advertisingn/a
541860Direct Mail Advertisingn/a
541870Advertising Material Distribution Servicesn/a
541890Other Services Related to Advertisingn/a

How to choose the right NAICS code

Pick the 6-digit code that best describes what you sell. List it as your primary code in SAM.gov, and add other codes for related work. Agencies choose one NAICS code for each contract, so check the codes on past awards for the kind of work you do. Search all codes in the NAICS code lookup.

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Frequently asked questions

What is NAICS code 5418?
NAICS 5418 is the industry group "Advertising, Public Relations, and Related Services" in the North American Industry Classification System, part of the Professional, Scientific, and Technical Services sector (54).